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Think pretty much any Javascript menu would be obfuscated for Google..... but bit of a grey hat approach though. Been reading some interesting articles about pageRank sculpting and whether it's still possible.

Hi James, The way this was done is not good, but the idea is right. If the client has 14 different offices, it is a standard best practice to create a unique page for each of them, and, yes, that means unique content. too. Rather than dealing with re-directs and rels, my advice is to reconsider your stance on creating meaningful content for each page. You just need to find a unique story to tell for each page. If the client is a service business, then doubtless, he's got a unique story from each service area to share. Put a minimum of 400 engaging words together, put the complete NAP(name, address, phone), a map of the service area, 5-10 local testimonials, maybe a video of the client at work in the local area and, bingo, you've now got a strong page that's been locally optimized for the community it serves. Are you sure this isn't an option? It will take some effort/funding, but the business needs to understand the importance of taking a high quality approach to presenting themselves on the web, or they are going to be overrun by competitors who are willing to make these efforts.

I meant it still reads the link as "Newcastle" rather than "Scrap Car Newcastle" (i.e. it doesn't inherit information from the parent list-item - i.e. Scrap Car) but the point about the actual landing page being optimised for "scrap car Newcastle" being enough is a good one and seems to be the best approach.

http://www.swellpath.com/2012/09/your-3-page-agency-website-sucks-for-seo/ found it!

they do like more descriptive anchor text  good example on my site i had dangerous drugs listed as just the name Example: "Topamax" had not done any seo to that page. it was on page 3 for "Topamax Lawyer" switching the menu anchor text to "Topamax Lawyer" made it jump to 2nd from the top It only really works when you have only like 3 key words you are targeting if u are targeting 10+ than does not matter as much