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Great tips. Optimizely is particularly strong at the testing stage. It depends what depth/level of insight is required when it comes to behavioral insight (CX) tools for CRO. We have researched the market quite a lot Crazy Egg, LuckyOrange, ClickDensity & Hotjar - focused towards SME's SessionCam, ClickTale, IBM Tealeaf and Decibel Insight (our tool) - enterprise/corporate level (huge sites) Be wary that many tools offer pre-generated reports and don't allow for a great deal of customization or segmentation. Also, they were built before responsive designs were a concept, so struggle with load times for tablet or mobile views when viewing heatmaps and session replays for example.

and an online shop: shop.domain.ae I redirected two subdomains into a folder of the root domain (like domain.ae/shop/). The results were nothing less than kickass.   KickAss.