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The naked domain gives an extra room for your permalink to be more visible on SERPs thus making some extra keywords visible instead of being chopped off. So it has an SEO benefit for people who are habitual with creating long-tailed keywords inside permalinks. If you think shorter is better, then the non-WWW approach will make you feel better. There are apparently no “technical” benefits to using the non-WWW approach, only that it reduces redundancy and is no longer needed. To be practical, it makes no drastic change whether to use a naked domain or domain with www as the sub-domain. A domain which is hosted at the root directory like www, is better remembered by people as a brand. People are habitual to recognizing websites with www extension and are observed browsing sites in address bar using the www extension most frequently. The following advanatages you may get from it Ability to restrict cookies when using multiple subdomains. Using the WWW hostname allows for easy segregation in the file tructure of your website. More flexibility with DNS. However, my preferrence is always to use WWW You can ready further guide on this page: http://www.hyperarts.com/blog/www-vs-non-www-for-your-canonical-domain-url-which-is-best-and-why/

If you have the Medium price plan or above the reports are branded. As far as i am aware its branded not white label, you can always export to an excel sheet and create your own report or download the branded report and send it from your own email address. Hope that helps.

Hi Daren. It's hard to say without going into the details specific to the site, but in general it shouldn't hurt it. There probably aren't a lot of inbound links to the helpdesk and that area probably doesn't serve as a main landing page from the search engines either. If you NOINDEX / FOLLOW that section you'll be able to keep those pages out of the SE and still allow the on page links to be measured. Be sure to check Analytics to verify what kind of traffic you're getting from organic visitors and run the site through OSE and GWT to see if for some reason the helpdesk is getting a high number of links. In the rare case it is, it'd probably be better to redirect those portions to a public facing FAQ, or a few other pages topically dedicated to the content that you're deciding to remove from the search engines.  Cheers!