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Hi Alan, Firstly, do you have different variations of the site targeting different languages? Or by European do you mean English speaking nations, such as the UK and Germany (surprisingly most Germans browse in English). If the former, are you targeting them properly with href lang? From my initial scan it doesn't look like that is the case. With regards to backlinks, it might be worth researching as to whether or not you could reach out to websites targeting Irish living abroad. For example, here in Australia we have IrishAroundOz, so an awareness in such a community could have positive effects (especially if they have a good reader base). I'm friends with a large number of Irish people and they'd all be more than willing to help out a fellow Irish person if they asked. Try and avoid paying any kind of fee for now, outreach to the right people should increase revenue without cost. Social is worth pursuing and doesn't have to cost much/anything. Make sure you are targeting all platforms, but Instagram is a must these days and you'd be surprised at how quickly you can build a following and start converting.