Questions
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optimized GMB
Lee, Have your read through this? https://moz.com/blog/how-to-optimize-your-google-my-business-listing. I don't skimmed through it, but really learned it to the point where you can evaluate how well your competitors know what in there. There is a lot more to GMB than keyword rich content and asking for reviews. You will really have to work on your pages to get them up there.
Local Listings | | Chris.Menke0 -
Shopfiy Technical SEO: Internal Linking Structure
Hey Lee! Thanks for reading my post! Are there any theme files other than the product.grid-item.liquid file that control those product description pages links? For some sites, we've had to make multiple adjustments to get all of the product listing pages pointing directly to the description pages.
Intermediate & Advanced SEO | | GFD_Chris0 -
Local SEO for E-commerce
Hi Lee! Thanks for clarifying this. Yes, then, if your offices are staffed during stated business hours by your own staff, have unique phone numbers for each office, and are meeting face-to-face with customers you are: Eligible to have 2 listings Free to link those listings to whatever page on your website you want to. But, now, let's get into the nuances of this. Which page/pages is it best to link to from GMB listings? This is a subject of long debate in the local SEO industry. The two schools of thought go something like this: You should link all of your listings for a multi-location business to your homepage, because homepages typically have the strongest DA and this can then boost the local pack rankings of all locations. -or- You should link each location's listing to that location's landing page on the website, because it's better Usability. UX would suggest that the local customer clicking on the GMB listing wants to be taken to the page for that listing's location - not taken to a homepage and then having to click around to find the address/phone number/other details for the location they want to visit. Option 1 might work best for you, because if you've only got 2 locations, you can likely display their complete NAP on your homepage without it being burdensome. But, it's a decision you'll need to make based on whether you believe rankings or UX need greatest emphasis for your customers and your business. Hope this helps!
Local Listings | | MiriamEllis0