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Judging from your original comment, it sounds like you know what you are doing. Just give it some time. Sometimes, I find that a FAQ or something similar will rank over a more Category based page because despite being less targeted, the FAQ is full of content and the category page is quite thin in comparison. Here is what I would do: Update the Loft Conversions Essex page to include more content. Better content. Build a few external links to that page to strengthen the authority. Give it some time.