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Interesting.  Thanks for the insight! The reason the sitemap you viewed does not contain links to the new shop products is because that sitemap is generated automatically via the yoast seo plugin.  It can't detect the new product pages since they're on the new WP installation in the /shop/ directory.  However, I do have a new sitemap here, http://startupfashion.com/shop/sitemap_index.xml with the current product URLs and Categories and it has been submitted to GWT.  I initially had those old products and categories removed from the old sitemap, but when I saw that the value wasn't being passed, I decided to put them back as a test because i wondered if perhaps the 301s weren't passing value because Google wasn't seeing those pages anymore.  But I'll definitely take them out again, thanks! As for the double redirect with the forward slash, that's strange.  I'll definitely look into it!   Also... i have no clue whats' up with that category typo.  I don't think I ever touched that, but it's another thing to look into. THANKS!