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Did you ever figure this out? My hunch is that Dana's first suggestion might be the cause. Are you sure the regex is set up correctly? It might help to export the list of URIs from analytics and test your regex against them in some kind of text editor w/ regex support, e.g., sublime text. Did you get multiple leads from the same person? Google Analytics will only count a goal completion once per visit—so if the same person converts several times in one visit, you'll only see a single goal completion for them.