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I would only use a specific schema on specific pages it adds to the site gives google a way to show the content/data in new ways Like the home page should have Local Plastic Surgery markup The blog should have post markup The contact us page should have  local business mark up as well with the address never mark up any content that's not visible to google. Meaning visible to you as well. Take a look. https://moz.com/blog/structured-data-for-seo-1 https://moz.com/blog/structured-data-for-seo-2 https://yoast.com/what-is-structured-data/ Sincerely, Tom