Welcome to the Q&A Forum

First, I just want to make double sure (as there's a lot of terminology confusion) -- you're talking about the main Knowledge Panel in the right-hand column on desktop, right? Unfortunately, when these go wrong, there's not a good mechanism for fixing them. Sometimes, best you can do is try to get a Googler's attention, either on the help forums or on Twitter. As Alex said, if there's bad WikiData in play, definitely fix that, but you do have to have someone with editor credentials, unfortunately. Is the logo coming from the wrong source entirely (like a competitor), or is it an issue of an old/outdated logo? Is your GMB data updates? Some Knowledge Panels cross with GMB/local data. Hard to say without knowing the specific example/company.

Good morning! Great question, and a little history on this may be helpful. In 2015, Google drew attention to the fact that users were increasingly using "near me" as a modifier for searches, and in an effort to prompt local results. According to Google the use of such terms as "near me" and "nearby" had doubled within the foregoing year. As a result of this, the use of "near me" terms became the subject of optimization experiments. However, fast forward a couple of years, and Google came out with an update on this topic, which you can read in full here: https://www.thinkwithgoogle.com/consumer-insights/local-search-mobile-search-micro-moments/ To sum up, these near-type searches had begun to subside. The obvious answer to the "why" of this is that users are becoming increasingly aware of that fact that Google will automatically localize a huge variety of searches to which they assign a local intent, without the user having to modify their search at all, with "near me" or even with a city name. You look up "pizza" on your phone in downtown San Francisco and you can be pretty sure Google is going to show you pizza places nearest you without you having to add a modifier of any kind. So, does this mean that brands should no longer be including terms like "near me" in their website optimization? No, it doesn't mean that, as, according to Google, people are still searching this way. It's just that fewer of them are, so whereas in 2015 SEOs might have advised quite a good sprinkling of near-type language in a website's tags and text, in 2018, the recommended sprinkling would likely be quite a bit less. And I'll add an it-depends on this, too. There could be some demographics, perhaps by region, or age, or level of technological sophistication, or even business type where use of "near me" could still be quite prevalent. And let's not forget about voice search, and whether more natural language patterns might be leading folks to be asking their assistants, "Where's the best pizza near me?" instead of just saying "pizza". Which brings me to why I'm voting in major favor of your A/B testing! It will help you identify which language best matches your customers' style of search. It would be really nice if, after your test, you might come back to this thread and let the community know how it went. Good luck!

Hi Jonny, Are you talking about using small differences in content to post two different Domains? If so why not use Hreflang? granted it doesn't make sense for every website but if they're essentially the same site which I don't know if they are not this would help you quite a bit. Allowing you to post the content English let's say on one and German on another is that what you're trying to do? When you say backlinks are localized are you talking about having a different TLD or you talking about the same domain and TLD? if you're talking about the same domain and doing something like  example.com/Kentucky/shoes  and you want to have content on another domain with something like example.com/Annapolis/shoes you would most likely find out that Google would pick one of the two and rank them. However, if they are outside of the United States please look into using Hreflang if you could give me some examples of the URLs and just put example instead of the actual domain or example 1 example 2 if their different domains I can give you a much clearer answer. Also if you could discuss the content differences that you used to localize the content that would make things a lot clearer as well. Hope this was of help to you, Thomas

Search Engine crawlers don't pay much attention to HTML sitemaps - they're considered thin/worthless pages with no real value, since they're just a huge collection of links with no context. Build them so they are useful and relevant for a human visitor, or just make sure your site navigation and internal search is well-thought-out and drop the HTML sitemap altogether (which is my strong recommendation). Paul

Do you have any recommendations on how to make sure we index the locales?

Hello, Looking at schema.org and Google, neither specify a certain number or reviews are required before integrating aggregate rating structured data.That being said, we usually start with a few reviews before integrating aggregate rating markup. Whitespark actually has a good guide for integrating this. Hope this helps.

Hi imjonny123, Yes thanks, hope your doing well too.  if you have the same content you have already on the main domain, no issues in using noindex and you will avoid duplicate content issues at the same time.