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Its a travesty to compare moz with small software like Travis . Moz has Backlink checker with world known metrics PA(Page Authority) ,DA (Domain authority). Web based power which is highly greater than the software one. Rank checker and so many tools that Travis cannot even imagine. Now let's see what traffic Travis can work for one-time payment and few number of tools. Way way cheaper then monthly subscription and not even $ 97 as you said but it's available for around $ 37 on some coupon sites like http://www.discountmycart.com/ so it is quite funny to compare both! travesty