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Hi Hugo Check out the introductory blog post entitled "Introducing Social Analytics in SEOmoz Pro" by Miranda Rensch which is specific to the Pro Tool in SEOmoz Pro Tools. There is a Webinar entitled "Introducing the SEOmoz Social Analytics Dashboard" by Casey Henry which is also specific to the Pro Tool. There is an upcoming Webinar on January 17th entitled "Understanding Your Audience Using Social Media" which will be presented by Mike King. Hope that helps, Regards Simon