Welcome to the Q&A Forum

Brand names are best it helps to improve stats when your customers directly recognize you I have been building my e-commerce site for over 5 years and finally, my brand name Ajmal is recognized by my targeted audience.

Sometimes branded keywords help a lot in ranking. If you are working for a brand website or any other brand business then try to work for brand keywords as I do for my cornerstone built homes page.

Both of these folks have it spot on and are correct in their recommendations, just remember to keep an eye on Search Console so you can verify the progress!