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SEO, Analytics, CRO, PPC Expert in the field since 2007. I started as an affiliate marketer, made some money there before Google starting laying the smack down on affiliates. I then worked for a leading PPC agency in NJ where I learned the ins and outs of PPC management. I was certified and trained in the NYC Adwords office by Adwords engineers. From there I went and worked for Johnson and Johnson as a lead SEO/SEM manager, and put together best practices for developers, while constructing campaigns for major national brands. In 2010 I branched off on my own full time consulting for various companies, and since then have built a thriving but small PPC and Analytics consultancy where we focus on high impact digital tactics.