Welcome to the Q&A Forum

It would be odd for Google to invest in ranking high in Google searches for "search engine" and I wouldn't be surprised if they actively suppress that result because -- well -- people searching on Google have already found Google's search engine. But Google does land on the first page of Bing results for "search engine". In any event, I'm not sure how this relates to my question. Can you help me understand? For example, do you think Google -- who most would agree are a fairly important search engine -- are trying to rank high on Google searches for "search engine" and discovering that for unknown reasons, they can't even get into the top 15 pages of results for it? That is what I am asking about, except it's Firefox and "browser". Firefox is second for "browser" on Bing. It's been a browser for twice as long as Chrome has existed. It is at least as well optimized for the keyword "browser" as, say, a random GitHub project on the 14th page of "browser" results. And yet, it doesn't rank. I'm looking for ideas why. For what it's worth, unlike Firefox, Google may not need to invest in search rank for, say, their browser. Anyone who visits Google Search (or any other Google tool) in a non-Chrome browser is apt to get an advertisement at the very top of the page, outside and above all search results, encouraging them to use Chrome. You don't need a lot of SEO when you own the SE.

Hi hoosteeno, It's obviously tricky to diagnose specific technical issues in the abstract, without looking at the specific site, but here are some resources and ideas that might help: Rand recently talked about ranking fluctuations on whiteboard Friday - that'll be worth checking out Major site redesigns can cause quite a bit of fluctuation, but you don't want to wait around to find out weeks or months later that there is a technical issue, so I would suggest working through this checklist It's worth checking whether you have accidentally caused a load of new on-site duplicate content with the recent work - that's one other thing that could cause weird in / out fluctuations Hope something there helps. Good luck!

Off the top of my head, some things to check: noindex tags deployed from staging during the redesign broken rel=canonical / hreflang update to robots.txt broken status codes (are those pages still 200 OK status?) site speed - has the performance of the site as a whole taken a hit? It needn't necessarily be about those pages specifically, but could be about the site health as a whole changes to XML sitemaps Some other harder to check / track down causes: changes to internal link architecture removal of pages that were the target of powerful inbound links Hope something there helps - good luck!

I think Robert covers it pretty well. I would just add that it will probably be easier for you to rank for the long tail terms like "frosted jelly donut" as well if you're already ranking for "donut" if you've developed a logical hierarchy in your site architecture. When ranking for donuts, creating your sub categories or internal pages linked from your page that's ranking will pass along more authority to those pages targeting long tail terms. That said I agree with Robert's assessment that assigning your time half and half is a good strategy if you have the resources to do so without becoming stretched too thin.

While I don't have any direct experience to offer, I can absolutely see the benefit of separating product and company - but only if the product is big enough to justify standing alone - it makes perfect sense when considering the example you give, but that's right at the top end of the scale. However, I see no issue whatsoever with "URL bloat". The URL hierarchy:  https://www.company.com/product/.... is very well understood and in common usage with good reason: Categories (and sub-categories) in your URL allows you to reference keywords in the URL as well as giving the visitor a better understanding of what they can expect. Typically, when you're offering thousands of products across hundreds of categories, you'd want your URL hierarchy to  something like domain/category/sub-category/product. This allows you to bring maintain logical order and demonstrate the value of the product/service/information you're presenting, by positioning it further up the hierarchy. Millions of stores perform famously using this structure. I can see you've already considered this, but I wouldn't have any concerns about losing visibility with a domain/category/product structure. So, if you were only doing this because you were concerned about losing visibility for your product due to this fear of the product being diluted at the end of the URL, the example you gave isn't going to cause it. If the product is as strong as you state and you want this to be the company's star performer, which justifies it's own space, then go for it -  but do it because it needs it rather than a fear of losing visibility. You could always follow this example: http://www.apple.com/iphone-7/ This works pretty well and you get the added benefit of  raising awareness of company brand (and) /product. If you do decide to relocate your product (elsewhere in the company site or to a new domain) with careful planning, you can roll it out using 301 redirects to guide searches to the new location (https://moz.com/blog/301-redirection-rules-for-seo)  and rel=canonical tags  - if you're using the same content across both sites (https://moz.com/learn/seo/canonicalization). This, alongside your other marketing efforts should enable you to transition from company to product site without any real risk of losing visibility. Good Luck!

Hello I am fairly new to the community but I thought I could offer some useful information. I have had similar issues and success with a number of techniques (though probably on a smaller scale). I was about to list them when I remembered there was a great whiteboard Friday on this topic. https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday Degrading a page might not be worth it if your competitors are hot on your heels. Especially if you have yet to do everything you can to improve the rank for www.domain.com. I have never tried such things across domains so I would be interested to know how you get on. I appreciate you want to give power to your product domain and not simply shine a light on one over the other. You might consider a redirect. I believe 301s now pass all of the link juice. If there is another way to transfer power other than internal link sculpting I would love to know also. Alex