Questions
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Rankings rise after improving internal linking - then drop again
"My theory is that the uplift generated by the internal linking is subsequently mitigated by other algorithmic factors relating to content quality or site performance or..." I think your initial analysis of the situation is right. Look to improve user-experience, conversion rates and interactions on those pages and try your experiment again. I don't like using bounce rate as a metric for this for several reasons, but if you use Time On Site, Pages Per Visit, or track interactions, such as when they scroll past 50% of the page or click a button... There are plenty of ways to gauge whether your changes are providing a better experience for visitors from search results, which in turn should be roughly the same thing that pleases the algorithm.
Intermediate & Advanced SEO | | Everett1 -
Do we need rel="prev" and rel="next" if we have a rel="canonical" for the first page of a series
So for the pages, would it look like: Blog page 1 "rel next" Blog page 2 "rel prev" & "rel next" and so on?
Moz Tools | | MahuSims1