Welcome to the Q&A Forum

Hi GVZH! Great question. There are so many different phenomena that can contribute to the scenario you're seeing. In order for the community to help you dig into this, we'll need to know: The identity of your website The exact keyword phrase you're trying to rank locally for. If you can share these things, you should receive some great, targeted advice here. Otherwise, unfortunately, we'd just be making random guesses.