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Hi there Honestly, people want content. Especially when it comes to something like a mortgage or an "embarrassing" service. Regardless of industry or service, people need information to make decisions, compare choices, understand issues, have incentive to reach out, and more. Never think that content isn't something people want or need - it's up to you to research and understand the "why". For instance, ask yourself these questions: Who is your audience? Why do they need this service? Do they have other options? Why is your option better than others? What kind of questions do they have? How do you compare against competitors? What are you competitors doing content / marketing wise? Can you explain parts of your service in more detail? Are there any followup services your audiences may need? etc. Content is everywhere and you'd be surprised at how much your audience wants and needs it. Industries and audiences are ever changing, so make sure you are staying on top of the trends and you'll be surprised at how many content ideas show themselves. Beyond that, look into link building and social media strategies. You could also try partnership / certifications that are applicable to your industry. Hope this helps! Good luck! Patrick

I have to say, GTAMP, I agree with all the above advice. As Jared notes, this isn't something that's going to wreck your traffic on its own. However, David is spot-on that it's certainly worth fixing if the cost isn't too high.

I submitted a request through The Guild to find out why my original answer above was not delivered to you. Sorry about that. As to your question about the average Moz Domain Authority. DA is made up of "MozRank", "MozTrust" and your link profile. Of those three, the one that we can most quantify is "MozRank." Moz actually says the average MozRank (from 1-10) for a site page is a "3." So just taking that information it's easier to see why the average Moz Authority would be on the lower end 30-40 and not 50 or higher. It also explains why it is easier to move from 30 to 40 than it is to move from 70-80. Good luck with the above, let me know if I can provide any other help.