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Hi Zachary, Almost across the board, Local SEOs will recommend the single site approach for the multi-store scenario. Recommend that you check this article out: http://moz.com/blog/local-landing-pages-guide ...and that you do a close study of how REI.com handles their multi-location business on their website. Especially look at the effort they put into making each location landing page on their website unique. Hope this helps!