So we have already built a site under a parent company's URL: parentcompany.com
And now we have their branded product lines in directories: parentcompany.com/brand-name1, and parentcompany.com/brand-name2
We also own the actual URL Brand Name 1 (which is also the exact description of the product): brandname1.com
We do not yet own the URL for Brand Name 2 (which is also the exact description of the product): brandname2.com. This is because a squatter is sitting on it and is asking $10,000+ for it.
What we are trying to determine is how valuable these brand name URLs are since they will be redirecting and not the actual site's primary domain name. Anybody know how much of an effect owning those and redirecting has on ranking for those brand names that are also very descriptive of the products?
Would we be smarter to spend $10,000 on adwords or 10,000 on the domain?
Thanks!
