Questions
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Sitename in Mobile SERPS is Incorrect
so weird, Ive checked on multiple friends and family devices and we all see "HYPR Biometrics" Sitename is NOT "HYPR Biometrics" and should not be. don't know where this is being pulled from. Would forcing breadcrumbs help overwrite that title?
White Hat / Black Hat SEO | | gray_jedi0 -
Schema Markup for regular web pages?
I like the blog kissmetrics did on this awhile back: https://blog.kissmetrics.com/get-started-using-schema/ From the article: "Schema markup helps your website rank better for all kinds of content types. There is data markup for… Articles Local businesses Restaurants TV episodes and ratings Book Reviews Movies Software Applications Events Products" What I really enjoy about schema is that it's virtually untapped. Every time I do a SERP analysis it amazes me how few of my client's competitors have optimized with schema. If you're willing to read through the resources on schema.org you'll see there are tons of ways you can markup your data. We've implemented roughly 9 types of schema for one client, including local business, product, offer, and reviews (not sure where the full list is). The neat thing is that you can also mark up specific elements on the page, such as videos or open hours. Another plus to taking the time to slog through it - it's a common language across all search engines. Best of luck!
White Hat / Black Hat SEO | | brettmandoes0 -
Mobile SERP Thumbnail Image Control
Hi Gareth, Whatever schema.org markup you're using on that page, you should have the option to include an "image" property to define the image. Hard to get more specific without seeing the page unfortunately. But maybe check out the Schema.org list of recognized types and see which feels like the best match for the content on this page (although as a rule, category pages are a little tricky - usually you'd be using product or article markup on each individual item in the list, so I'm not sure where an image would fit into that).
White Hat / Black Hat SEO | | bridget.randolph1