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Hi John
I have to agree with Mark; you're better off following the guides available around the web or finding a personal referral from someone who's used the agency first hand.
Make sure you have a target CPA and that the agency is open about their tactics and certification. If you need some friendly advice before making a decision I'd be happy to chat to you about any of your queries.
Ben @ Gravytrain
7/15/2008 Having been inspired by the fantastic paid search posts which I’ve been seeing on here recently, I decided to chime in with one of my own – hopefully you’ll find this useful :)What is impression share?You can calculate your impression share by dividing the total number of search queries relevant to your campaign by the total number of times your ...
2/6/2008 I have to confess from the outset that I'm new to this industry, my background being very much as an offline marketer, so apologies if anyone's come across this already!I was googling some fairly generic PPC terms - 'PPC Management'; 'PPC Agencies'; and so on. I then remembered that I needed to write a document for our sales team, and so I googled 'managi...