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Hi Karen, The main concern you have is ensuring that your blog follows best practices from a technical perspective when it comes to sitemapping. You are on the right track with www.yourdomain.com/blog instead of creating a subdomain to host your blog. This will allow for optimal link juice flow. In terms of naming conventions - you are getting into UX and as Russ has pointed out, that has to be properly applied to your audience. If you are primarily sharing news about your industry on your site, a /news/ title may be best. It may also suggest a higher degree of professionalism with regard to your audience, depending on the demographic. If you follow these steps, you will be in great shape. As with anything, the name has to coincide with the target audience. Best of luck moving forward! Rob