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Thank you both. WordPress is too lightweight unfortunately.

We are currently within the 2nd round of agency pitches to appoint an agency who will be trusted to build our new website. In addition to this, the proposals must address our white label requirement.

In short, we sell our product through a number of partners. These partners are split into a couple of levels, depending on how much business they drive.

With this in mind, the agency must come up with a solution that enables us to white-label any partner site (to improve customer journey). Again, the customisation is split into the couple of levels detailed above. Our partners that drive moderate business are given the stand alone white label site, with several customisation modules (logo, certain branding features). However, the bigger partners, that drive more business, will require a heavier customised white label offering. The custom features could be: logo, all partner branding, changing from square lozenge to a round lozenge, background images, etc etc. In essence, if the partner is big enough we want to be able to do anything and everything.

But, what is the best CMS platform that will enable us this much flexibility?