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In terms of links and link profile diversity, I recommend you study the top ten competitors in your niche, with a close focus on the top 3. Consider their backlinks, quality and diversity. A competitive link histogram is helpful in fully visualizing the types of links that competitors have: By anchor text By DA (domain authority) We generally create a minimum of two, one for each of those areas, and then study then. This gives you specific averages with which you can focus on more closely in your campaign to shape it closer to naturalization, or get a better picture on what Google wants to see in your specific niche, or what is working. Also, be very sure to rule our on-site and / or other issues at the same time. Hope this helps! Todd