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It's Google. I've worked with the AdWords team before and they are verifying/accessing back end AdWords & Analytics data that only they would have access to. Still curious though... has anyone ever taken them up on something like this? Did you have a good result?

Hi guys, Thanks for your questions so far  Currently in the Analytics Beta, which we are rolling out to all current PRO customers (trials included).  The G+ feature has not been fully implemented yet, the good news is that in our testing scenarios it is looking like we are very optimistic that it will be ready for launch day! Thanks for your time and your efforts in making our tools go through a successful Beta.  We will do our best to get the full product to you folk as soon as possible. Best, Peter Moz Help Team.