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for the subdomain to domain issue: From a SEO perspective a subdomain is less favorable. From a user perpective: Please explain to my father the domain zoekmachinemarketing.stramark.nl how are you going to explain that there should not be a www. in front of it? how are you going to explain the fact that it is not only stramark he has to go to, but actualy the subdomain because it has a different offer? I think young people can adapt somewhat better, but they are very used that they do not have to think. They just search from the adres bar and need the top result.