Questions
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Is it better to target fewer keyword terms more often throughout a site or more keyword terms less often?
I would go with the latter. Remember that the keyword, meta title, description and h1-tag on the pages should be as distinguishable as possible AND be as descriptive as possible. Also, you should consider if the page for the brown leather bag is more or less equal to the page for a black leather bag. If the only difference is a couple of words I would consider a canonical link for each color to the "main color" page. Duplicate content would make it hard for you to rank. Hope this helps! -Rasmus
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