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Hi Andy, The "right" layout is going to be pretty specific to your business - a marine conservation nonprofit is going to have a much different homepage than an online sunglasses store (for example). In terms of the technical SEO elements, 99.9% of Wordpress sites will have them already: title/meta tags, H1/2/3s, proper use of markup, etc. - the 'optimization' part usually comes from updating/revising these, not adding them from scratch. I know the Yoast SEO plugin is a pretty popular WP plugin that gets recommended a lot, that will give you more granular control over some the the elements listed above. You'll definitely want to put some thought into your site structure/architecture as well as that will affect both crawling and your internal linking structure. A little more detail about the field you're in will help narrow in on some good examples. Good luck! Josh