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Hi Mark. Thanks so much for taking the time to look into this and helping me find a solution. It does seem odd that a message board (of any kind) would rank ahead of the actual company but who am I to question Google (sarcasm)? If you take a look at the first image I attached, I still think the drop from hundreds of impressions to basically 0 in a few short period of time indicates some sort of radical shift in how I have been indexed. I'm not sure if it is Google or my site...or both. But I DO know that something is "going on" and I need to figure it out. You mentioned the caching issue and I'm wondering if it has something to do with the mobile usability update. Whatever it is, the end result is almost a 50% drop in organic traffic over the past month. That seems a bit extreme for even an algorithm change. It seems punitive in nature. Alas, I'm not qualified to determine the origin and your guess is FAR better than mine. Thanks so much again Mark. -G