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A brazilian living in London since 2003. I'm the Head of SEO and Social Marketing at Ads Dot Com, the marketing arm of InterCasino and InterPoker brands. Co-founded the first search marketing agency in Brazil, Cadastra Search Engine Promotion (www.cadastra.com.br). I'm also Executive Editor of SEMBrasil a search engine marketing portal (www.sembrasil.com.br), which is also the organizer partner of the SMX conference in Brazil.