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Hi Gavinn, I personally would try to rank on the home the best / more popular / generic / most searched service on your business, or maybe 2 or 3 of them. And I also would keep those keywords on their respective service page. And the rest of keywords just on their service page. Normally is the strategy that I use. Good luck!

Hi There, This might be a good approach, as you are using the branding keywords at the right place, your brand name search will get some impetus with that. Having said that, do keep in mind that you are over-doing it by stuffing it in many SEO related elements and might get penalized for it. I hope this helps, let me know if you have further questions. Regards, Vijay