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Hi! Martin is correct in saying that it is likely that Google will be able to understand what your company does based on links and content outside of your brand's name.  Also, I would suggest focusing your keyword targeting on actual content on the page rather than in your company's name. Like, a title tag on your homepage or page could read " Widgets for work | BetterWidget " (just an example). This would communicate both what your keyword research suggests is the term your users search for as well as your brand. Also, I like BetterWidget the best as well. Hope that is helpful!