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If you forward it then the "Keyword Match" benefit is negated. Creating a landing page that promotes the specific product with links to your main domain is a current tactic used by many. You must make sure it is not a "thin content" site or duplicate to your main domain or this will negate the benefits as well. Personally I do not necessarily suggest this tactic as it is becoming less and less effective and will continue to do so. But as i said it is definitely is a tactic employed by many and if done correctly can generat sales, but I would not look at this as a longterm silver bullet... w00t!

It's important to remember that "almost the same" can be just as bad as "exactly the same" when talking about duplicate content.  Out of all the words on these two pages, less than 50 are actually different - the names of the few products you have listed. Your products need some unique content to distinguish them really badly.  These pages are content-poor and need more products per page and a good injection of original, readable copy. You're pretty lucky in that writing copy for these products could be really fun for a young intern or entry level person.  Just throw them a couple good keywords and let them go to town with how great these Glee or Jersey Shore costumes are.  You've got a huge white space to fill there so don't hold back.  I'd also encourage you to incorporate other elements like video, social media, and user-generated content - all of which should be easier to generate for such fun products than the boring blue widgets I deal with every day. It's time to go content-crazy!