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Hi Rameet, I'm sorry my earlier replies didn't help. I'll close your earlier post and let's leave this one open in hopes that you get replies that are what you were looking for. Thanks for letting me know!

Hi Rameet, Sorry my first reply didn't answer your question. Let me take another stab at it here. If the business is truly local (i.e. has a unique physical address, local phone number and face-to-face transactions) then it can rank for multiple cities by utilizing city landing pages for each office tied to the Google+ Local pages for each location. In such a case, you would not be optimizing the entire site for a single city. Instead, you would be building out your basic service pages without gearing them towards a single city and then you would be building your city landing pages that would target each of your physical location cities. That would be the best way to approach this, in my opinion, and you should be able to work towards high LOCAL rankings for each city where you have a physical presence. But if we are not talking about a truly local business and are talking about a virtual one that has to compete for ORGANIC rankings, then yes, if you optimize all of the site for NYC terms, you are sending a pretty clear message to the bots that you want to show up organically for NYC-related searches - not Chicago-related searches. I would expect the SERPs to reflect this choice, meaning that you could well lose organic rankings for Chicago if the whole site is optimized for NYC. *I will add, though, with as little detail as we have about the client, I have to speak in general terms here. I'm not auditing your specific client's situation so my reply needs to be seen as a rule-of-thumb suggestion rather than a carefully planned marketing strategy. Hope that makes sense!

It's likely such a large drop was accompanied by a loss of key links from one Linkscape update to the next. It's also possible the huge jump in number of links came from a relatively small number of sites. For example, a sidebar link from a blog that repeats across 100's of posts, archive, category and tag pages. These types of links pass little value. Finally, there is some natural fluctuation of these scores from one index to the next. MozRank is comparative metric, so it's best not track your historic MozRank against yourself, but compare each update against your competitors. Hopefully with the next update you see a rise in your mozRank!