Great advice. The DIY way could easily be better. An informal study I read found a pretty strong correlation between featured stories and use of the standout tag.
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FootprintsTeachingJobs
@FootprintsTeachingJobs
Job Title: Director of Conversion Optimization & Marketing
Company: Footprints Recruiting
Website Description
Teaching jobs abroad, TEFL information, and more.
Latest posts made by FootprintsTeachingJobs
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RE: PR Web vs, PR Newswire - Which Is Best For PR Optimization & Distribution?
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RE: PR Web vs, PR Newswire - Which Is Best For PR Optimization & Distribution?
Really good point here, be careful. Check out this on their penalty woes - http://blog.similarweb.com/can-pr-newswire-overcome-its-major-google-penalty . They've recovered a bit since the summer, but not fully.
I manage all digital strategy and marketing for a quickly growing education company : conversion optimization (!), SEO, web dev project management, PPC, syndication, content, social, and the list goes on...
My growth hacking mindset emphasizes conversion gains and organic traffic increases above all other efforts. In 2016, my small and agile team has achieved 70% traffic growth x 150% conversion rate growth = 325% growth in qualified leads for Footprints.
What are we all about? Footprints helps new grads and experienced teachers find fantastic teaching jobs abroad - we've placed over 10,000 teachers in dozens of countries.