Welcome to the Q&A Forum

Hey thanks. This does not explain the reason for not improving over nearly a year of link building, and actually slipping considerably this last week or so, as we have done lots of on page optimisation on hundreds of pages so I know that cannot be the main issue. Here is an example: This page was ranking 20th 9 months ago. Now 90th or so. perfect on page SEO according to everything - 99% on here (only internal links from menus etc taking it over 100). Our DA was 1 when we were ranking on page 2. Now 25 and we are on page 9 or so. https://www.fitness-savvy.co.uk/product/phd-diet-whey-2kg/ There are no links back to the personal trainers page. On page SEO for the personal trainers page says 69% on Moz, and is showing that lots of work needs to be done for the keyword "best online personal trainers". Page speed is horrendous. Keyword difficulty 25. Yet we are 5th. Sending lots of traffic to personal trainers who are no doubt making sales while no other pages of ours are ranking well at all. This page brings in more traffic then the other 5,000 or so combined pretty much. And it only has a few hundred searches per month compared with millions of searches on all the other keywords on our site. https://www.fitness-savvy.co.uk/best-online-personal-trainer-websites/ I have no idea where to put my efforts as not only are rankings not improving, but are slipping considerably. Any advice from anyone who can see what this issue is, as it must be something pretty big