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Hi! The question you're asking is about keyword optimization. Those places that you mention are some of the parts where the main keywords shuold be placed. I'd like to recommend you some extensive information, from the Moz blog and the moz learining side: More than Keywords: 7 Concepts of Advanced On-Page SEO - Moz Blog A Visual Guide to Keyword Targeting and On-Page SEO - Moz Blog Title Tag - Moz.com Hope it helps. GR