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Assuming you use Google Analytics: http://example.com/?utm_source=bity&utm_medium=click&utm_content=example1&utm_campaign=productName http://example.com/?utm_source=bity&utm_medium=click&utm_content=example2&utm_campaign=productName http://example.com/?utm_source=bity&utm_medium=click&utm_content=example3&utm_campaign=productName Insert these url's in the shortener

Good article, but I like to think of myself as an exception, I have been a developer since the beginning of the internet. About 5 years ago I was working for a firm that wanted a developer to liaise with a SEO firm they had hired. I quickly found that the SEO’s had little knowledge of development and visa versa the developers had little knowledge of SEO. Since that time I have thought about building sites to rank from the ground up.  The natural path of this pursuit led me to make fast lightweight sites, well organized with clear semantic clean coded html. I think you hit the nail on the head with the, what comes first argument. One really must do a lot of picking the brains of the site owners head, and find out just what they want the site to do. Often they really don’t know yet, but its not worth starting until they and you know what the final out come should be

Cheers guys. Was hoping for some obscure reason why it would be ok to go with the weird and wonderful names in this instance. Hoping to get some keyword association is a bit too much of a hit and hope I think. Just going to have to be the dull one, as always, in the project and keep things on the straight and narrow. Alex.

The majority of their links could all be pointing to their home page and they may not have many deep links, which can explain why the page authority for their home page is higher than the domain authority.