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Hi Falcopa, The concept of "optimization" is fluid. You cannot optimize for 5 terms. Any work you do to optimize for terms #2/3/4/5 detract from the optimization of term #1. I'll share one example as it applies to the title. The most perfectly optimized title for ranking a page discussing diet cheese would be..."Diet Cheese". You can add additional terms to the title to help optimize your CTR such as "Diet Cheese Facts" or "Losing Weight with Diet Cheese". If you change your title from "Diet Cheese" to "Diet Cheese and Swiss Cheese" then you have lose 50% of the ranking weight from Diet Cheese and shared it with Swiss Cheese". Additionally, the terms at the beginning of the title have more weight so it might be more like a 60/ 40 split. You cannot optimize for Swiss Cheese without weakening Diet Cheese. Does this make sense? With respect to the onpage report, for a given keyword, any page can be graded. The report should only be run on the one or two keywords which is the focus of the page. As described above, you cannot be an "A" on 5 terms. The clear direction for you is to create new pages. Best of luck.

Thanks for your extended answer. So in fact if i have a blog online at this moment and I have optimized the homepage of the blog for a targeted keyword and have for e.g. 5 category pages with url structure domain.com/category1 and I will remain the exact url structure and content in my new magento webshop, then there will be a big chance I keep my curreny rankings, is that correct? Thanks in advance!