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I was there when the world made its first steps on the Internet in the late '80s. I have seen and used every online development. I knew instantly that marketing and communication would show a whole new face in our connected economy. An avatar.

Based on this belief, I work on effective online strategy at (factor tachtig). This doesn't mean I ignore offline, I'm always looking for the optimal media mix for effective campaigns, corporate identity, branding. With (factor tachtig) I create exposure & impact for man, brand and organisation.