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- emorales
emorales
@emorales
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Location
Mountain View CA
Job Title: Sr. Product Marketing Manager
Company: Red Hat
Favorite Thing about SEO
Competitive analysis
emorales
Started off my marketing career in B2C SEO. From there I quickly absorb all areas of online marketing including SEM, remarketing, social media, display, online media buys. In my current role my focus is B2B enterprise online marketing. This is a much more complex marketing process in having to deal with the buyer's journey, and various personas that influence the purchasing decision.
However, I still like to get my hands dirty in the B2C world as I'm currently building out a site tailored towards automotive enthusiasts.