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To chime in as well, you will strongly want to take into consideration  what your PA and DA are, in comparison to that of the competition when doing SEO Keyword research. Using the Moz Pro tools is a wonderful place to start (IMHO), but to go one step further, then take the top performers in Moz Pro, and actually look at the SERPs for those in Google to see if your page can outperform the competition. Hope this helps. Zack