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Hello Emil - to answer your questions: On-Site Content For starters, your best bet is probably to initiate a campaign to produce a fair amount of static content for your website which will form the "backbone" of your on-site ranking factors. For any site, you want to make sure your Home Page and any landing pages feature a fair amount of content (estimates range between 500 and 2000 words, on average) in order to maximize ranking potential. Text-based content is huge, especially if your site is primarily based in images/Javascript, etc. Next Steps: Create a categorical page and ensure all images are unique/receive alt-text This is the way to go if you get significant traffic to your website but not your social media accounts, or you don't have the time/resources to be on social media all the time. The idea here is to create static content on your site which Google typically reacts more positively to. Create a blog for images and share on social media platforms This is the way to go if you want to extend brand awareness and build it up. From what you tell me, this sounds like something that is occurring naturally and something you can leverage for future traffic/rankings. Social media signals don't directly impact rankings, but they do create traffic which can produce positive signals to Google if your content is well-received on social media. This requires a bit more time and dedication to social media, but the results are there for the taking. It also doesn't require lengthy articles. Social Media Platforms: In terms of what social media outlets to use - Instagram and Pinterest are great places to start, and you can utilize twitter and Facebook as well. If you have something more business-oriented, linkedin is a decent option. For you, though, Instagram should be your bread and butter. There's no reason why you can't have a blog on your domain and an instagram account with the same set of images, etc. Duplicate content is a bit of red herring as it tends to be seen as a penalty-causing factor when in reality it is generally neutral to a website's rankings. The only way this would cause concern to me is if you are using spammy tactics or literally duplicating another website verbatim. If your content is reoccurring on your site (and no one else's) then you are probably fine from a Panda perspective. Hope this helps and feel free to bounce any ideas off of me moving forward - love to help! Rob