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I personally use /%postname%/ in my Wordpress blogs. Reasons for this: Keeps the URL short. Short URLs are easier to share (and perhaps remember) Ensures you have only keywords in the URL (post dates, post IDs are redundant) Better alternative to /%category%/%postname%/, unless you are sure you will never change the category of your post. If at some point you are "spring-cleaning" your blog and changing the categories of your posts, it will affect the URL of your posts, thereby affecting SEO. You can manually edit the permalink of each post in Wordpress now, which makes it even easier to ensure you include keywords, and keep it short (in case you have a long postname). Hope that helps!