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Hi Erik, Great question. Unfortunately, you can't add tags quite as easily as you can add list of keywords and you would need to enter the tags manually. I'm really sorry about that! The bast way to add a group of keywords with a tag from a CSV would be to sort the CSV by tag and copy all of the keywords that fall under each tag. Next, input the keywords into the Ad Keywords box and add that specific tag manually. That should cut down on the number of times you have to add tags. Though, I'm afraid it isn't as easy as importing the tag from the CSV directly. I hope this helps. Please let me know if you have any other questions. Chiaryn

If your product names and brand names in itself, I'd totally use them/track them if that's what my goal is. There might be very little search volume but your conversion would be high, so you'd want to make sure all those review websites are not outranking you for your own brand name/product name keywords. So yes, you are right and on the right track :).

Many people build custom sites and their SEO presence is just fine... it all depends on what you want out of a website. Couldn't agree more.