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Not saying these are best... just how I do it.... 1) How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword I use most searched keyword. 2) How do we go about mentioning the multiple targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions I do something like this.... formal name: blah blah slang name Brass Widgets: Also know as gold widgets are kickass.... What about H1, H2 and H3 Tags? how do we go about optimizing these for the multiple keywords I optimize H1 for formal name and use slang (highest search volume) in H2 4) Is it a good idea to put up these multiple keywords on the sidebar of our website... we're basically referring to breadcrumbs all over over website for the targeted keywords... I just include them in the text of the page.