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Ensure the content is good quality, and ensure it contains some original and useful stuff Promote the content on the basis that it's good quality and it will hopefully gain links, shares, etc... naturally Link build with anchor text to relevant pages from relevant pages on relevant sites, but don't over-do it with the anchor text, only a percentage of it should be keyworded. Diversify with your link building, so get links from different types of sites such as blogs, forums, directories, articles, social media platforms, and do a bit of bookmarking too. Start looking on blogs, etc... and on here about how social signals are seemingly becoming more and more important, and think about how you will begin to work that fact into your future strategies.