Welcome to the Q&A Forum

Hey Robert! Yes, everything is good here, thanks. Just been hectic around here lately and yes, I've been feeling bad about missing my time in Q&A

hi, you can start by doing an analysis on Open Site Explorer - http://www.opensiteexplorer.org/ Then you can do on page analysis of the website too see what factors they have, you can use SEO Xray, you can do an onsite audit, check the internal links. I would also advise to use other software such as majestic, I would also look over google to see onsite metrics, also check social metrics for the website. Many factors come into play when a website is ranking number one for a highly competitive term. Kind Regards

Thank you both for you responses. Yes the site is relatively new. I shall implement your suggestions and hopefully they will do teh trick.