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I think I have it.  Yes, tabs could be the answer...  unless this is getting too crazy. So, on the front page I will use an image to say "showroom" and make the alt text = "zero turn mowers". Then, beneath that main category I will also include: edgers, blowers, etc... as if they are sub categories (but in reality it will all be links to the 2nd layer if you know what I'm saying). So, basically I will have a page that is optimized for zero turn mowers with this content: /zero-turn-mowers ZERO TURN MOWERS (h1) TORO ZERO TURN MOWERS (1st tab & h2) Description Toro Zero Turn Homeowner (1st inner tab &h3) Mower 1 Mower 2 etc... Toro Zero Turn Commercial (2nd inner tab & h3) Mower 1 Mower 2 etc... GRAVELY ZERO TURN MOWERS (2nd tab and h2) [same structure as Toro] /edgers [repeat structure for edgers 1 page] Although, it is probably too ambitious to go after "zero turn mowers"...  I wonder if this double tab structure is bad on page optimization or excellent as this is going to cause me to have a ton of content on each page.